Meet Rosana

SPIRITUM TULUM is a Mexican brand created in 2015 by Rosana Lavergne Schnitman, born in Argentina and Mexican at heart.

From a family of textile manufacturers and an embroidering grandmother, Rosana grew up surrounded by fabrics, threads and needles. After traveling around the world for work for 20 years, she found in Tulum, her source of inspiration for the creation of her brand.


We make fashion with purpose, we promote local artisan production and responsible consumption, we work with communities in the region, fusing traditional Mexican textiles with timeless modern designs. We design for her, him and home. We praise the powerful energy of souls and value the sacred rituals of life.